As Country Manager for the Philippines, Lars has managed an expansion from 4 to nearly 30 business centres since year 2012, including the first business locations outside Metro Manila with centres in Cebu, Davao, and Clark.

Lars first moved to the Philippines in 1992, where he has worked for the Coca-Cola Co. as Marketing Director, Dole Packaged Foods as Marketing Manager Asia, and EAC Philip Morris distribution. Throughout the Philippines, Lars has first-hand experience driving business in over 100 cities and municipalities with focus on business development, sales, marketing and distribution.

In the recently annual report for 2018 by IWG Plc., Philippines was highlighted as one of 4 markets globally with the most significant mature revenue and profit growth. Regus was awarded best Employer Brand in the Philippines in 2018. In 2017, Regus Philippines was also among the most awarded markets globally within IWG Plc. Lars was awarded Asia CEO Expatriate Executive of the Year 2014. Within IWG Plc., Lars was awarded Best Performer / CEO of the year in APAC for his results in 2013.

Lars serves as Vice President and Director on the Board of the European Chamber of Commerce Philippines (ECCP) and is active with most foreign chambers as well as the Management Association of the Philippines (MAP), Makati Business Club, and several NGOs.

Lars is regularly cited in business newspapers and trade magazines, along with his frequent appearances as speaker in various fora, as well as on TV, incl. Bloomberg, CNN, Fox5, ANC, etc.

Regus & SPACES by IWG is the largest provider in the world of Flexible Workspace as a Service with 2,500,000 members in over 3400 locations in 120 counties.